Go Hike Poster

Graphic Design

For my Information Design class I was assigned a client whose information design product I would develop. Using the Concept/Design Brief I created I gathered information on my client and what they wanted. From these notes I created a poster according to their specifications Using Photoshop and InDesign.

Tools

Adobe InDesign
Adobe Photoshop

Client Specifications

At the beginning of this class we each created out own design brief to use to get an outline of design projects and get a clear understanding of what our future clients want. I gathered that my client wanted a large poster that encouraged people to sign for her hiking trip. Along with the logo she design she wanted the poster to have:

Vintage retro vibes
National Geographic/ National Park poster similarities
Larger background image of the Washington cascades mountain range
Earth tones, Cream, and Green colors

I started looking at retro/vintage travel posters and National Geographic covers for inspiration. I took the off-white boarder from posters like these.

First Draft

I wasn’t happy with my first attempt. I took to Photoshop and changed the coloring of the background photo to make it more harmonious. I also applied Dust & Scratches and Noise to add to the vintage feel.

Final Design

I also corrected some spelling and leading and moved the logo around. This is the final design which the client was very happy with