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FoxTale Book Shoppe
Logo and Website Redesign
Foxtale Book Shoppe is a local bookstore in Woodstock, Georgia. For my Visual Design 1 class I was tasked with redesigning their logo and website.
Tools
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Adobe Illustrator
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Figma



Original Logo
My goal was to simplify the original logo while incorporating aspects of the brand like books, foxes and whimsy.
Logo Drafting
To begin redesigning the logo I started sketching ideas in Procreate. After I felt I'd sketched enough ideas I brought the sketches into Adobe Illustrator. After some feedback from my professor and peers I decide to work on the half fox tail, half book pages design. From there I played with line weights, fonts and colors. Then I received more feedback then came to the final design.

Final Logo
Website Redesign
Original Website

Redesigned Site Mockup


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